Maxine Curry
Dayjob Limited
The Big Peg
120 Vyse Street
Birmingham B18 6NF
England
T: 0044 121 638 0026
E: info@dayjob.com
PERSONAL SUMMARY
Maxine is an expert at building a client’s brand and business without increasing their media buying spend. She is able to execute profitable media buys through display channels, online networks, social media paid ads, and email lists. As a true professional she is able to maintain strong relationships with clients and Media Partners alike. Her key skills include running campaigns on social media sites, digital media buying, remarketing and connecting brands with people. During her career she has learnt how to work closely with advertising specialists and graphic artists to connect digital consumers with advertisers through professionally generated content. Right now she is looking for an opportunity that offers a lucrative base salary and other outstanding perks.
CAREER HISTORY
Media Buyer – Start Date – Present
Employers name – Location
Responsible for using bespoke in-house analysis systems to ensure that a clients’ campaign communicates with the target market in the most cost effective manner.
Duties;
- Making timely placement of all media according to set schedules.
- Helping clients reach their growth ambitions.
- Using data analysis techniques to maintain and optimize campaigns.
- Identifying billing discrepancies.
- Media buying across all media channels including online, television, radio and print.
- Writing up and sending out press releases.
- Working from initial brief through to the implementation of integrated media advertising campaigns.
- Maintaining client budgets.
- Controlling campaign costs.
- Making sure any marketing campaigns keep within their allocated budgets.
- Working alone to troubleshoot issues and problems.
- Using media tracking tools such as DoubleClick, ComScore and Google Analytics.
JOB TITLE – Start Date – End Date
Employers name – Location
JOB TITLE – Start Date – End Date
Employers name – Location
KEY SKILLS AND COMPETENCIES
Media Buying
- Tackling new challenges every day.
- Forecasting campaign performance.
- Putting together complex marketing programs.
- Knowledgeable about the online advertising industry.
- Excellent negotiating skills.
- A high level of media knowledge.
- Maintaining relationships with media suppliers.
- Detail oriented and able to produce accurate work.
Personal
- Able to handle stressful situations in a fast paced environment.
- Having an honest and open dialogue with clients.
- Can remain focused on a task for long periods of time.
- Not easily distracted.
AREAS OF EXPERTISE
Performance advertising
Delegating tasks
Client retention
ACADEMIC QUALIFICATIONS
University name – Degree details Study Dates
College name – Qualifications Study Dates
School name – Subjects / Grades Study Dates
REFERENCES
Available on request.
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Courses
Media studies degree
Media training
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