23 January 2017
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Online marketing degree

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If you find it difficult to combine your work or social life with studying then an online degree may be the answer for you. This is because flexibility is the major advantage that online students have over campus based undergraduates.

This is a resource page that will show you everything you need to know about studying this constantly evolving discipline in an online environment. You will also find links to a number of universities that offer online marketing degrees.

These courses can be taken and completed entirely online, and will provide you with a comprehensive understanding of the theory and practice of consumer marketing and business-to-business marketing at an advanced level. Students will graduate the practical skills required for a career in marketing, as well as gaining practical knowledge relevant to today’s workplace. They will leave not only commercially and organisationally astute, but also highly numerate.

Online marketing degree overview

Marketing is a strong discipline in its own rights and these online courses are designed to provide students with the most up-to-date skills, thereby helping them to stay at the cutting edge of a constantly changing field. Typically you will study a core set of modules and be able to select from a set number of other specialisations, which allow you to tailor your degree to your own career goals. Programmes will give you real-world case studies to ensure your skill set remains relevant and focused on the contemporary demands of marketing. At its core students will learn how to assess and create consumer demand, and then coordinate the resources of personnel, finance, production and distribution to meet such a demand at a planned profit.

Students will study programmes online via live classrooms, recorded lectures and student forums. This means that the course content is available to you any time during your study, you never have to worry about missing a lecture. Online study is not without challenges, and having the support of your lecturers and university is vital to success, so throughout your time of study you will always have a rapid response to any queries. This is key to keeping you as a leaner, motivated and connected with the university. 

Students will learn about

  • Advertising
  • Sales
  • Market Research
  • Product Development
  • Brand Management
  • Marketing Communications
  • Consumer Behaviour
  • Communication Channels
  • Marketing Tools
  • Marketing Management
  • Public Relations
  • Sales Promotion
  • Internet Marketing
  • Media Policy
  • Customer Retention
  • The key problems faced by marketing managers.
  • Creating brands that people want.
  • Global Marketing
  • Advertising Management
  • Business Administration
  • Internet Marketing
  • Buyer Behaviour
  • Packaging
  • Pricing
  • Retailing
  • Global Sourcing
  • New Product Development
  • Distribution
  • Up Selling
  • Fast Moving Consumer Goods (FMCG)

Students will learn how to

  • Plan in advance and think strategically.
  • Clearly express their opinions, in both oral and written form.
  • Research, analysis, team-working and presentation skills.

Career prospects
Nearly every type of business or industry utilizes marketing professionals in some way. Marketing professionals have the option of working in a general marketing role or specialising in a specific area of marketing, such as event management, direct marketing, marketing communications or public relations.

About Marketing
Marketing is both a concept and a set of techniques that, it is a field that demands a high degree of specialisation. Marketing professionals are involved in everything to do with a product, from the idea stage onwards.


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