Maxine Curry
Dayjob Limited
The Big Peg
120 Vyse Street
Birmingham B18 6NF
England
T: 0044 121 638 0026
E: info@dayjob.com

PERSONAL SUMMARY

Maxine is a marketing generalist who has a long track record of producing carefully researched, well thought out and properly focused marketing plans. She is an expert at creating campaigns that generate revenue and very good at communicating product value propositions to customers. As a true professional she is an excellent juggler who can manage and prioritize multiple projects and platforms. In addition to this she has strong knowledge and significant experience of marketing principles and techniques. At present she works in a varied and busy marketing office where she is involved in managing customer segmentation to deliver a more relevant and effective experience. Right now she is looking to work for a socially responsible company that gives back to the communities that it serves.

CAREER HISTORY

Marketing coordinator – Start Date – Present
Employers name – Location
Responsible for creating marketing campaigns that are suitable for both large or small budgets.

Duties;

  • Measuring the effectiveness of digital marketing initiatives.
  • Keeping an inventory of promotional materials.
  • Tracking and managing sales prospects via SalesForce.
  • Identifying a market that will be receptive to the company’s products.
  • Writing articles for blogs.
  • Defining in a marketable way the product or service that the company is selling.
  • Highlighting to customers the key points of what you are selling them.
  • Conducting tests of a target market.
  • Monitoring the company’s Facebook and YouTube pages.
  • Developing event databases.
  • Establishing the objectives of a marketing campaign.
  • Finding new places to advertise.
  • Involved in online marketing initiatives such as paid search advertising, web campaigns and social media posts.
  • Vetting new sponsorship requests.
  • Using analytic tools to track results.
  • Negotiating advertising rates with newspapers and websites.
  • Putting together periodic management reports for the benefit of senior managers.
  • Creating reward packages for customers who give you referrals.
  • Designing the layout of marketing materials.
  • Generating purchase orders and invoices.
  • Attending networking events.
  • Writing business letters and press releases.

JOB TITLE – Start Date – End Date
Employers name – Location

JOB TITLE – Start Date – End Date
Employers name – Location

KEY SKILLS AND COMPETENCIES

Marketing

  • Able to handle a strong response to a marketing campaign.
  • Strong understanding of graphics and website design.
  • Aptitude for understanding complex product information.
  • Trace show coordination.
  • Ability to grasp technical and business problems.
  • Can work independently on special projects.
  • Sales force support.
  • Ability to define problems.
  • Generating leads for the company’s products.
  • Experience of using a variety of inbound and outbound marketing tools.

Personal

  • Possessing a car that can be used for work purposes.
  • Excellent verbal and written communication skills.

AREAS OF EXPERTISE

Videography skills
Proposal generation
Information management
Public relations
Marketing platforms
Brand management
Promotional events

ACADEMIC QUALIFICATIONS

University name  –  Degree details           Study Dates
College name      –  Qualifications                Study Dates
School name       –  Subjects / Grades          Study Dates

REFERENCES

Available on request.

 


 

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