The main duty of a Marketing Manager is to match their company's business with their customer’s needs in the most profitable way. Their role is to promote their employer's products, services or ideas to a target audience in a way that increases sales and brand awareness. On top of this they must be able to manage small to large project teams, influence others and make sound decisions decisively based on facts.
This is very much a hands-on position with extremely high visibility that can be found in both the private and public sectors, as well as in all types of industries.
It is important that Marketing Managers show a successful record of accomplishment from their previous positions, and demonstrate that they are able to perform at a high standard at all times.
A Marketing Managers job description, including their routine daily duties:
- Developing innovative, customer-driven and strategic marketing campaigns.
- Providing leadership within the marketing department.
- Running online marketing campaigns.
- Identifying and prioritising marketing campaigns.
- Analysing data from marketing campaigns and drawing conclusions.
- Managing, motivating and encouraging marketing teams to perform better.
- Organising marketing activities.
- Defining marketing objectives.
- Reporting on marketing spend to senior managers.
- Coordinating marketing activities across different departments.
- Keeping up with industry trends.
- Monitoring competitor activity.
- Cultivating new clients and strengthening relationships with existing ones.
- Increasing market share.
- Finding and securing sponsorship.
- Identifying marketing opportunities and gaps in the marketplace.
- Maintaining and updating customer databases.
- Identifying a target audience.
- Carrying out market research.
- Compiling and distributing financial and statistical information.
- Giving presentations to large groups.
- Monitoring the progress of a marketing campaign.
- Having regular meetings with clients at their offices.
- Marketing products or services across TV, radio and the press.
- Developing adverts and promotional material.
- Networking with clients.
- Attending exhibitions, trade fairs and product launches.
- Supervise and assess staff members.
Key skills required;
- Ability to provide strategic direction in a hectic, complex and often deadline driven environment.
- Strong writing and persuasion skills, with the ability to convert business.
- Punctual and able to manage time effectively.
- Knowledge of traditional and integrated marketing principles.
- Ability to communicate with key decision makers.
- Ability to quickly understand a customer’s needs.
- Delegating work to others.
- Good organisation and planning skills.
- Business sense and budget awareness.
Marketing managers should have knowledge of;
- Search Engine Marketing
- Lead Generation
- Performance management
- Brand marketing
- Customer satisfaction
- Client Development
- Consensus building
- Project Management
- Product launches
- Public relations
The personal skills that are required for the job:
- Ability to work confidently in cross functional and multi-cultural teams.
- Having a strong ‘can do’ attitude.
- Creative problem-solver.
- Hands on and operationally capable.