As the name suggests, the role of a key account manager is to retain those top customers who bring most of a company’s profits. If 80% of a business’s profits comes from just 20% of its clients, the KAM will look after them.

A well written resume is your ticket to winning an interview for his position. To get one of these highly sought after jobs you’ve got to stand out in a bustling crowd of applicants. Not an easy task in today’s competitive employment market.

So, what’s the solution? The answers simple, to create a resume that shows you can maximize and drive revenue by increasing market share. If you can do this you’ve got a chance.

This page can help you do just that. It will provide you with expertly written resume examples, invaluable tips, and expert advice tailored to get you going.


Areas to focus on in a Key Account Manager resume

Solidify yourself as a strong candidate by highlighting those aspects of your experiences that align most with the vacancy’s responsibilities.

As this role is about delivering outstanding customer service and maximising every possible opportunity, your resume has to concentrate on your marketing abilities. Therefore, focus on that experience and those skills which shows’ you as an enthusiastic, high-energy individual, who can build long-term relationships with clients.

Below is a list of skills that will make you come across as an experienced salesperson with a flair for building lasting professional relationships.


Communication skills

The first and foremost requirement of a Key Account Manager is the ability to communicate effectively in person, over the phone, via email, and across teams. They must be able to liaise with decision makers and handle the relationships between an business and its most profitable clients.



A KAM has to be able to manage, lead and motivate teams. To do this they must have a confident manner and possess the personal gravitas needed to command respect from both their clients and co-workers alike.



Another strategic competence for Key Account Managers is being able to come up with suggestions and solutions that are acceptable to all parties. This often means renegotiating terms, analysing your value proposition and giving concessions so as to get a client on board.


Customer service

You must be able to liaise with customers throughout their journey. This means having an empathetic attitude and being a good listener who through talking to customers can uncover unseen problems that need to be solved. This will give people a positive experience they will remember for all the right reasons.


Relationship management

Having the ability to build and maintain positive relationships with key clients is essential for this role. Making sure that business clients feel valued will go a long way towards getting repeat sales and orders from them.


Key Account Manager resume examples

Key Account Manager resume - 1 page

Karen Brown
Phone: 0123 456 7890



A confident, persuasive Key Account Manager who has a strong professional demeanour, and a proven ability to create, maintain and enhance client relationships. Karen is a driven individual who will have a significant impact on the overall value and future success of any company that she joins.

She thrives in a fast-paced, agile and dynamic environment, and is more than able to make good business decisions based on ROI and risk assessment. Deeply knowledgeable about market, customers and competitors, she more than anyone else knows the importance of having the right products, in the right place, at the right time.

Right now she is looking for a suitable managerial position with a fast paced, dynamic company that is continually growing.



KEY ACCOUNT MANAGER – January 2010 – present
Employers name – Coventry
Responsible for managing a portfolio of key accounts, and for delivering client-focused solutions based on customer needs. Also in charge of maintaining a strong sales pipeline through effective relationship building, account management and lead generation.


  • Dealing with buyers, store managers and regional managers of major retail chains.
  • Identifying and assessing a client’s critical needs.
  • Identifying short and long term growth opportunities.
  • Presenting business proposals to prospective clients.
  • Attending meetings with clients.
  • Maintaining tight budget control over expenditure.
  • Forecasting and tracking key account metrics.
  • Keeping up to date with market trend and competitor activity.
  • Being a point of contact to priority customers and resolving any issues that they have.
  • Closely liaising with the marketing team about campaigns.
  • Collecting and communicating customer requirements to all necessary departments.
  • Providing technical customer support as necessary.
  • Conducting regular Business Reviews with customers and suppliers.
  • Responding to client communications or queries.
  • Networking with business partners and customers.
  • Monitoring the effectiveness of any marketing campaigns.

TRAINEE ACCOUNT MANAGER – May 2008 – January 2010
Employers name – Birmingham

CASHIER – July 2007 – May 2008
Employers name – Birmingham



Account Management

  • Persistent and skilled at negotiating.
  • Maximising brand exposure.
  • Developing relationship with key decision makers and stakeholders.
  • Strong consultative selling skills.
  • Experience in working across functions to improve customer service.
  • Able to manage time and projects effectively.


  • Ability to think through and solve problems methodically.
  • High degree of personal integrity and professionalism.



Account Management
Delivering Presentations



Central Birmingham University – Business Management Degree 2003 – 2007
Aston College – HND 2001 – 2003
Coventry School; O levels Maths (A) English (B) Geography (B) Physics (A)



Available on request.



How to write a Key Account Manager resume

You’ve got to write one that attracts the right sort of attention. There are a number of ways to do this. The first thing is to have a clear and easy to scan layout that makes it easy for the reader to spot your strongest points. The other is to make your resume competitive by showing how you can manage and growing a company’s most important B2B customer base.


Tips on writing your resume:


Target the job

Keep your gaze and resume firmly fixed on the job you are applying for.
Show that you’re a self-motivated individual, who is 100% customer focussed and dedicated to your clients. Do this by highlight the experiences, skills and qualifications that the recruiter is looking for in a candidate.

Mention your ability to:

  • Work with a company’s most important customers to build long-term, strategic partnerships.
  • Implementing robust account plans with complex customers.
  • Liaising with senior executives and manager to come to decisions.
  • Establishing marketing budgets to be spent on a particular client.
  • Attending company wide sales meetings and conferences.
  • Making sure that customers fully understand the services of the company.
  • Coordinating action plans to penetrate new markets.


Describe your experience of:

  • Building long lasting relationships with major customers.
  • Quickly developing a clear understanding of a client’s needs.
  • Consistently achieving sales targets on a monthly, half-yearly and annual basis.
  • Working locally, nationally and internationally.
  • Planning in detail how to meet the demands of customers.
  • Finding out as much as possible about the industries in which clients compete.


Include your contact information

Your personal contact details should stand proudly at the top of your resume. This is where the recruiter goes to when they want to reach out to you. They’ll contact you for two reasons, either to ask for more information or to invite you to an interview.

In this section give your, name, address, email, phone number and LinkedIn profile.


Write a personal summary

At the top of your resume, you’ll find the personal summary which is an introduction to your job application. It’s a great opportunity to have a ‘one to one’ discussion with the hiring manager.

Written properly it can set a positive tone for the rest of your document.
Make it count by showing you’re a highly qualified candidate who is well-suited for the demands of this position. Ensure that whatever information you put in here is consistent with what you’ve written in the rest of your resume.


“Maxine is a results-driven and highly motivated Key Account Manager who has a track record of successfully demonstrating to customers the value of doing business with her company.

As per your requirements she has over 5 years’ experience of delivering highly profitable business results in the very competitive ……… sales environment.

At this stage of her career, she wants to join a company where she will be rewarded with a highly competitive salary and a range of benefits.”


Work experience

Your work experience section is the gateway to your career history. Remember that what you’ve done in your previous roles can be key that unlocks the door to your future employment. Therefore, try to make this section as relevant as possible to the job you are applying for.


KEY ACCOUNT MANAGER – Start Date – Present Employers name – Location Responsible for ensuring that the needs of the company’s most important clients is met and their relationships are maintained.


  • Monitoring the day-to-day commercial performance of each account.
  • Never promising to customers more than what her company can offer.
  • Developing a harmonious and effective working environment for colleagues.
  • Managing high level commercial relationships.
  • Attracting new accounts and keeping the old ones happy.


Highlight your skills

Key Account Managers need a good combination of both soft and hard skills. Including the correct ones in your resume can steer it past an Applicant Tracking System and straight into the arms of a hiring manager.
Doing this is not as difficult as it seems. You simply have to include those skills that are listed as required in the vacancies job description. If you have these, then include them.

To help you in this endeavour, below are a list of the most common ones that recruiters judge as ‘must haves’.


Skills to mention in your resume:

Building relationships
Closing sales
Retaining clients
Generating sales
Portfolio management
Tactical promotions
Customer satisfaction
Account management
Direct sales
Relationship management


Examples of skills to include:

  • Experience of B2B account management.
  • Meeting and exceeding customers’ expectations.
  • Sound understanding of commercial processes.
  • Learning as much as possible about clients.
  • Coming up with effective negotiation and sales strategies.
  • Ability to handle and process large amounts of information.
  • Can successfully manage multiple accounts at the same time.


Key Account Manager cover letter examples
Key Account Manager cover letter 1