Marketing is central to the success of companies and organisations. At it’s core it is essentially about identifying niche markets and selling products or services that will satisfy the needs of targeted consumers.

Course overview
These degrees provide students with a progressive route to understanding the essential concepts of marketing and teaches them valuable theoretical principles that can be applied to practical marketing issues and problems. They give them the opportunity to learn more about a wide range of related topics and discover the reasons why and the ways in which consumers make purchasing decisions. Students will learn how to effectively identify, evaluate and communicate marketing related information to potential customers. The course will also help them to become skilled communicators who are able to successfully promote and sell their companies products or services.

At the start of the course you are likely to be introduced to basic marketing principles and practices. This will include learning how to create and maintain exchanges of value between an organisation and its customers.

Later on in the course you will gain an understanding of the power of the media in an increasingly knowledge-based society and become aware of global business issues. Towards the end of the programme the objective will be to develop more practical skills like; research-based marketing strategies, controlling operational performance, identifying and exploiting market opportunities and fostering a strong commercial awareness.

Marketing degrees blend sound academic study with professional practice, thereby enabling students to acquire a thorough understanding of advertising theories and how to apply them to real-world business scenarios. They do this by teaching students how to understand, reach and keep their customers. All of the modules on a degree course are designed to prepare undergraduates for a variety of roles in areas such as; advertising and promotion, events management, market research and customer relationship management.

A sample of the modules and topics studied on a marketing degree course

  • Consumer behaviour
  • Retail marketing
  • Marketing theory
  • Internet and direct marketing
  • Marketing strategy
  • Brand management
  • Public relations
  • Buyer behaviour
  • Creative advertising and promotion
  • New product development
  • Events management
  • Competitor analysis
  • Management of Sales Operations
  • Introduction to Human Psychology
  • Advertising
  • Distribution & Placement
  • Marketing communications
  • Retail concepts
  • Introduction to Accounting and Finance
  • Marketing Essentials
  • Business to Business Marketing
  • Market segmentation
  • Branding
  • Buying behaviour
  • Selling methods
  • Product placement
  • Internet marketing
  • Customer retention
  • Direct marketing
  • Human Resource Development & Marketing
  • International business
  • Enterprise management
  • Strategic marketing
  • Business operations
  • Evolution of marketing
  • Product innovations
  • Marketing Research Techniques and Applications:
  • Social marketing
  • Marketing principles

Skills you will learn on a marketing degree course

  • The ability to plan in advance.
  • How to clearly express ideas both orally and in writing.
  • Creative thinking.
  • Learn how to present your ideas clearly.
  • Independent and team-based decision making.
  • Develop your analysis and research skills by learning how to utilise tools such as surveys, interviews and focus groups.
  • Discover how miscommunication can be prevented or minimised.
  • Defining company and marketing objectives.
  • Planning long term strategic objectives.
  • Learn about point of sale, pricing and packaging.
  • Competitor analysis
  • Defining a product or markets life cycle.
  • Writing and designing adverts.
  • How to identify a target audience.

Marketing degree personal statement
Below is a personal statement written by one of our writers. You can use this example to gain an idea of how to structure and put together your own one. You are strongly advised not to copy or plagiarise it, instead use it as a resource to inspire your own creative writing.


“I chose to study marketing because of the broad choice of future career options the discipline offers. Both advertising and marketing are huge industries that offer graduates many long term employment opportunities. My ambition is to join this industry and the first step towards doing that is to enrol at a leading university and on a degree course that will enhance my learning experience and provide me with an insight into the broader industry environment both locally and internationally.

Before college I had not studied marketing so for me the subject was very new and fresh. Once I started my course I found it to be a very interesting topic that broadened my horizons, enhanced my personality and taught me core business theories related to contemporary marketing concepts and principles. During the course I was actively involved in many projects and took a lead role in developing sales strategies right from conception through to planning, executing and conclusion.

With my curiosity in this dynamic and fascinating field awakened I was keen to learn more and in my spare time started to read industry publications, watch TV adverts and research academic sources all to gain more understanding of the latest marketing techniques. Everything makes much more sense when you see it in practise and so to gain even further relevant experience I worked temporarily for a media agency that was based in Birmingham. This experience has allowed me to understand some of the more critical issues in marketing including how to identify problems, analyse situations and formulate appropriate strategies that deliver the best value for money regarding advertising spend.

I see myself as a competitive person and as a individual I am constantly challenging myself to learn new business knowledge. Through my academic experiences so far I have learnt so much about myself and right now I feel prepared and confident enough to enrol on a marketing degree.

After much research looking for a reputable university I decided to apply for the Marketing Degree at your university because I was so impressed by the overall package you offer. On a visit to your campus I was also very taken in by the top class facilities that I found and by the reputation of your lecturers who are known to be highly-skilled, dedicated and passionate.”

More marketing personal statement examples

Typical university questions

What attracts you to marketing?


  • I have always been fascinated by why consumers behave the way they do, and it is wanting to understand the psychology behind this that has attracted me more than anything to sales and marketing.
  • I chose a degree in marketing mainly because I enjoyed business studies at A Level and have always found the more creative side of business fascinating.

Why made you apply to our university?


  • All the facilities within your Marketing Business School are modern and the University as a whole offers a lot of academic help to its students including the Careers and Recruitment service, vast library and useful online resources.

Other possible questions;

What aspects of marketing do you enjoy most?
Where do you see yourself in five years time?
Where do you see the field of marketing going in the next few years?

Related degrees
Online marketing degree

Student resources
Essay writing
Graduate internships
Introduction to graduate fasttrack schemes
Revision timetable
Revision tips
Student accommodation
Student loan company
Study skills
UCAS personal statement
University interview questions
University courses

Marketing planning 

Marketing Consultant resume examples
Marketing consultant resume
Marketing consultant resume 1
Marketing consultant resume 2
Marketing consultant resume 3

Digital Marketing courses
Marketing training courses
Sales training

Marketing Executive resume examples
Marketing Executive resume
Marketing Executive resume 1
Marketing Executive resume 2
Marketing Executive resume 3

Marketing Specialist resume examples
Marketing Specialist resume
Marketing Specialist resume 1
Marketing Specialist resume 2
Marketing Specialist resume 3

Marketing Project Manager resume examples
Marketing Project Manager resume
Marketing Project Manager resume 1
Marketing Project Manager resume 2
Marketing Project Manager resume 3

More Marketing templates
Marketing Assistant CV sample
Marketing Executive CV
Marketing Manager CV
Marketing Analyst resume
Marketing Assistant resume
Marketing Coordinator resume