Maxine Curry
Dayjob Limited
The Big Peg
120 Vyse Street
Birmingham B18 6NF
England
T: 0044 121 638 0026
E: info@dayjob.com
PERSONAL SUMMARY
Maxine is proficient in buying, placing, and monitoring space for multiple client accounts. She makes complicated things simple and is creative and intelligent in her approach to solving a client’s business and marketing objectives. During her career she has gained experience of being in charge of big budgets and built up a reputation for buying media inventory which breaks through any advertising clutter to help her clients stand out from their competitors. Apart from having excellent content strategy, design, and execution abilities, Maxine is also very good at developing paid search campaigns, online marketing, audience-based targeting, analysing campaign metrics and securing sponsorships. At the moment she works for a market leader in the fast-growing online advertising world, however she is now looking for a career change and would like to join a recognised leader in the field of media buying.
CAREER HISTORY
Media Buyer – Start Date – Present
Employers name – Location
Responsible for developing effective media plans and buys under the direct supervision of the Media Manager.
Duties;
- Identifying unique digital buying opportunities for clients.
- Researching media markets on behalf of clients.
- Using billing software to write up invoices.
- Building advertising campaigns for a variety of clients.
- Proof reading and formatting ad copy.
- Negotiating and securing pricing for media buys.
- Handling client requests.
- Resolving any campaign set up, tracking and billing issues.
- Negotiating the lowest rate with advertisers.
- Conducting bespoke post-campaign analysis.
- Ensuring that all media buying projects proceed according to plan.
JOB TITLE – Start Date – End Date
Employers name – Location
JOB TITLE – Start Date – End Date
Employers name – Location
KEY SKILLS AND COMPETENCIES
Media Buying
- Testing campaigns prior to launch.
- Using marketing data to develop actionable insights into media buying.
- Integrating media, content and technology to get results.
- Thinking critically about problems and opportunities.
- Keeping up to date with the latest developments in the media world.
- Outstanding time management skills.
- Always buying media from the right source.
- Experience of working with large media agencies.
- Working on different advertising platforms.
Personal
- Building relationships around the principles of mutual trust, shared values and a commitment to deliver results.
- Ambitious and driven to succeed.
- Eager to learn.
AREAS OF EXPERTISE
Public relations
Media buying
Online customer acquisition
Lead generation
Analysing statistics
ACADEMIC QUALIFICATIONS
University name – Degree details Study Dates
College name – Qualifications Study Dates
School name – Subjects / Grades Study Dates
REFERENCES
Available on request.
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Courses
Media studies degree
Media training
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