In the media world you are the face and voice of your organisation, and in the real world you should not underestimate the importance of good or bad publicity.

To get your message across consistently and effectively, media training is absolutely essential. For example media interviews are not easy, however for some people they come naturally but for most it takes a great deal of skill and training to get them right. Practice and high quality personal coaching is the key to performing well in front of a camera or microphone.

Your brand and the Media
One of the most valuable assets an organisation has is its reputation or brand. It can take years to build up, but just one bad bit of publicity to destroy. Having a good media presence is one of the best ways of promoting, protecting and managing your image and reputation.

Media training course overview

Media training programmes can be tailored so that they precisely meet your personal requirements. Training providers have spent many years getting the formula right so you can be assured that there will be no compromises in providing you with the highest standards of media training available.

Learning is conducted in a relaxed but professional environment where you’ll find friendly and supportive tutors and studio crews. Trainees will get a chance to practise with real journalists, and get feedback from experts who will review their performance and advice them on how to improve it. You will be exposed to a lifelike television environment which will help to make interview sessions even more realistic.

There is a lot of emphasis on practice and getting detailed feedback. Delegates are put through a series of authentic mock up and virtual studios which all help to build up their confidence and prepare them for the real thing. Students are usually given a DVD copy of their performances for them to view coupled with detailed written feedback. They are also shown examples of other people sgood and bad performance.

In seminars you will be taught tips and tricks that will help you understand how reporters think and work. There is a strong focus on demonstrating to you how to get across the story you want, not what the journalist wants. Under expert guidance you will learn how to get the best out of camera angles, lighting and editing packages. Your tutors will develop personalised interview scenario so that they include topics, questions and situations you are most likely to face in real media encounters.

Specialist media trainers who have reached the top of their profession will show you how to get  your message across to your target audience via newspapers, radio or television. Teaching is geared towards showing you how to appear natural, relaxed and authoritative. You will learn how to come across as likeable, controlled and spontaneous so that your interviews are convincing and memorable.

Typical subjects taught on a Media training course

  • Audio Podcasts
  • Body Language
  • Communications Strategy
  • Crisis Interviews
  • Editing Software
  • Editorial Control
  • Journalism
  • Live & pre-recorded Interviews
  • Making the News
  • Media Law
  • News Angles
  • News Research
  • News Stories
  • Personal Appearance
  • Press Conferences
  • Proof Points
  • Public Relations
  • Radio Interviewing
  • Radio Phone in Interviews
  • Social Media
  • Sound bite Interviews
  • Structured Preparation
  • Television one to one interviews
  • Voice Projection Techniques
  • Web Journalism

You will learn how to

  • Handle enquiries and interviews skilfully.
  • Reinforce your message with memorable examples and credible proof.
  • Structure key messages.
  • Develop a powerful communications strategy.
  • Write for radio or the screen.
  • Present to microphone.
  • Use an autocue.
  • Remain calm and in control under pressure.
  • Shoot a high quality video.
  • Read scripts like a professional presenter.
  • Have a good understanding of the messages that your organisation wants to get across.
  • Deal with tough talking and confrontational journalists.
  • Project credibility and authority.
  • Get the interest of a journalist.
  • Answer difficult questions.
  • Write a professional Press Release.
  • Handle negative media coverage.
  • Write features, news stories, reviews and editorials.
  • Handle press enquiries.

You will learn about

  • Getting your message across.
  • Building relationships with journalists.
  • Sourcing video and audio material.
  • The difference between being interviewed by a television news reporter rather than a studio presenter.
  • How news stories are compiled.
  • How to prepare for a interview through structured preparation processes.
  • The questions YOU should ask before you conduct any interviews.
  • What to expect in a TV or Radio Studio.

Who is a Media training course suitable for?
These are ideal for individuals or businesses that want to get their message across, communicate effectively and stand out in the media spotlight.


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