Any aspiring Marketing Manager who is serious about getting a job needs a CV that resonates with potential employers. Your CV must showcase your sales skills and highlight your ability to deliver engaging and results-driven marketing campaigns across all major digital channels.
The problem is that many competent Marketing Manager struggle when it comes to writing a CV that does all of this. Added to this is the problem that in a highly competitive jobs market, trying to stand out is not easy for both experienced and entry level job seekers.
Every job vacancy is different role and employer unique, meaning you have to send them a CV specifically targeted at their vacancy. Presenting them a CV that matches their requirements will vastly increase your chances of success.
You can do all of this and more by following the advice on this page and by using the ready-made examples as guide to write your own content.
By: Iejaz Uddin – Updated 26 June 2025
Page overview
- Marketing Manager CV examples
- How to write a Marketing Manager CV
- CV structure
- Contact details
- Personal summary
- Marketing Manager work experience
- Skills
- Education section
Marketing Manager CV example
Maxine Corry
Address
T: 0044 123 456 7890
E: info@dayjob.com
PERSONAL SUMMARY
Maxine is an experienced, innovative marketer who can identify, articulate, and communicate the strengths and values of a product clearly and effectively. She can develop and implement strategies that will increase reach, engagement, and conversion. Has the ability to drive creative strategy from idea to execution and reality.
An expert at supporting the delivery of marketing strategies for clients. Has working knowledge of social media marketing tools, Google rankings and SEO. Possesses good communications skills, along with a solid knowledge of English grammar and has the ability to present ideas in a clear and concise way, both verbally and in writing. Excellent copywriting and editing skills, as well as knowing how to effectively use the appropriate style and tone in a range of contexts.
In her current role she oversees the creation of all marketing materials and ensures they are in line with the company’s brand identity and relevant to its key audiences. She plays a critical role in aligning the company’s sales direction with its strategic goals.
At work she has created a centralised strategy for engaging, converting, and retaining customers through targeted and personalised communications which focus on driving revenue. With colleagues she has a reputation for exercising sound professional judgment and discretion that comes from years of experience in the field.
During her career she has learnt how to use social media campaigns to increase website traffic and grow email lists.
Right now, looking for a suitable position with a company that promotes an inclusive working environment where everyone is welcome.
CAREER HISTORY
MARKETING MANAGER – Start Date – Present
Employers name – Location
Responsible for the implementation of a marketing and communications strategy that maximises the company’s exposure.
Duties;
- Planning each individual marketing campaign in detail and ensuring it’s delivered on time.
- Maintaining regular communication with clients, ensuring they’re kept up to date with projects.
- Providing senior managers with meaningful marketing analysis on which they can make informed decisions.
- Recruiting, training, and developing Marketing Agents to generate leads and push sales.
- Monitoring and analysing social media metrics to optimize their performance.
- Launching direct mail campaigns that incorporate brochures, catalogues, postcards, newsletters, and sales letters, etc.
- Promoting digital advertorials created in-house through social media and PPC advertising.
- Continually tracking the marketing spend versus the marketing budget so as to ensure the efficient use of resources.
- Carrying out presentations and customer meetings.
- Developing pricing strategies for products and services.
- Responding quickly and professionally to any enquiries from potential new clients.
- Helping to create, edit, and proofread copy for materials within campaigns in conjunction with other creative teams.
- Deputising for the Head of Marketing and others senior colleagues in their absence.
- Updating and adding new content to the company’s website on a regular basis.
- Ensuring the accuracy of figures used in all sales forecast reports.
- Compiling reports for company Directors detailing the effects of each campaign.
- Writing, editing, and proof-reading all marketing materials as necessary.
- Gathering market intelligence and analysing the results of any marketing campaigns.
- Managing the annual budget and delivery of the business plan.
- Acting as the ‘go to’ person for all the marketing activities of the company.
JOB TITLE – Start Date – End Date
Employers name – Location
KEY SKILLS AND COMPETENCIES
Professional
- Comfortable working in a fast-paced environment where the pressure is on, and targets have to be met.
- Excellent social media and audience engagement skills
- Experience of creating and sourcing original digital content.
- Willingness to travel nationally and overseas on behalf of the company.
Personal
- Assertive by nature and able to hold people to account for their actions.
- Comfortable delegating work to marketing colleagues and external suppliers.
- Self-motivated and able to push myself without assistance.
AREAS OF EXPERTISE
Campaign management
Data analysis
Campaign creation
Marketing campaigns
Sales activities
Public relations
Email Marketing
Advertising
Social media
ACADEMIC QUALIFICATIONS
University name – Degree details Study Dates
College name – Qualifications Study Dates
School name – Subjects / Grades Study Dates
REFERENCES
Available on request.
How write a Marketing Manager CV
The thought of writing a CV can be scary for many job seekers, especially for those who have no experience of doing so.
But by taking the time to target and optimise your CV, you can greatly increase your employability and job-hunting chances. Do this by asking yourself the simple question of ‘What do I want the employer to think of me?’. Once you know the answer to this you can start to focus it on the exact experience, skills and abilities the recruiter wants in a candidate.
Guide overview:
- CV structure
- Contact details
- Personal summary
- Marketing Manager work experience
- Skills section
- Education
- Hobbies and interests
CV structure
All CVs are divided into various dedicated sections, each one focused on a specific part of your abilities, experience of education. How these are laid out in your CV is known as the structure.
Having the right layout plays a crucial part in presenting a professional image of you as a competence jobseeker. It can also help the recruiter to find key information about you quicker and help your CV get scanned by an ATS. All in all a good structure will increase your chances of securing an interview.
This is how to structure your Marketing Manager CV:
- Name and contact details
- Personal profile
- Key skills
- Work experience
- Education
Contact details
In the header of your CV put your contact information. If an employer thinks you are the right person for the role, you want them to contact you ASAP.
Make sure that these details are correct, easy to spot and error free. Any typo on a email or missed digit off your phone number could make you uncontactable and lead to a missed opportunity.
You can also include links to professional portfolios and profiles but only if they are credible, relevant and add value to your job application. If you do add these then check that the links work and that they take you to the correct webpage.
At the very least, include:
- Your full name
- Professional title
- Phone number
- Email address
- Your current job title (if it’s relevant)
Marketing Manager CV personal summary
In simple terms a personal summary is an introduction to your CV. It’s aim it to quickly paint a picture of you as someone who is suitable for the vacancy in question. Always bear this is mind when writing your own one.
Recruiters will appreciate a jobseeker who has taken the time to write up a personal summary specifically for them. For maximum results tailor your statement for the vacancy in question, this will help you to stand out from more generic applications. This is not as difficult as it sounds, all you have to do is look at the job description and then include these in your CV.
Marketing Manager work experience
Aim to customise your work experience entry to the job you want in a way that gives context to your past jobs and career achievements. If done correctly its more likely an employer will contact you for an interview.
Also remember that your work experience is not limited to 9 to 5 or part time jobs. You can also include any volunteering, being a member of an organisation or self employed roles you held. Done properly all of these can show you as highly qualified for the job.
When writing about your career use hard numbers as they can show in real terms the value you have brought to your previous roles in a measurable way. They also make your CV easier to compare against other candidates.
Skills section
The skills section can make a huge difference to your job search efforts. A skill is the ability to do something well or having expertise in a particular area. By including them in your CV you are telling employers what you are good at and able to carry out your duties.
It’s important to include the sought-after ones in your CV. Many job seekers make two mistakes here, they either don’t include their skills or include the wrong ones.
If we break skills down, we come down to 2 different types of key skills, hard and soft ones. To get the best results you should include them in their very dedicated own standalone skills section. Another good tip is to list your most relevant skills first, so they are quickly seen, and then in descending order list the others.
Skills to show in your CV
- Creating and managing email marketing strategies that boost customer engagement and retention.
- Versatile in managing multiple projects simultaneously while adhering to deadlines.
- Excellent written and verbal communication skills.
- Highly creative with a clear understanding of branding and target audience engagement.
- Managing relationships with external agencies, freelancers, and media partners.
- Identifying new marketing opportunities and trends to keep us ahead of the curve.
- Coming up with creative ideas for client events.
- Strong understanding of SEO, paid media, social media, and marketing automation techniques.
Education section
Having a university degree is a requirement for many jobs, industries and professions. However, even when it’s not, a relevant degree shows you have the dedication and
commitment to personal development that many employers value.
For each degree you add to your CV you should include the following; the name of the university, the type of degree you achieved i.e. Bachelors, PHD or MBA, along with your degree title and degree qualification.
If you haven’t finished your course, then mention this in your CV and include relevant coursework, completed credits and expected graduation date.
How to write your education in a CV
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