Contact name
Company name
Address 1
Address 2

3rd February 2024


Dear …………,

I have always wanted to work for your company as a Store Manager, and was delighted to see your recent advert on the website.

I am an ambitious person who loves a challenge and who wants to take my career to a new level.

I can be trusted to consistently motivate and coach my sales team to serve all customers to exceed their sales target.

I am a fast learner who can quickly gain in-depth knowledge of new products and then cascade this information to other members of the team so the whole team become experts in it. However, what makes me stand out from others is my unique ability to control store inventory to ensure sufficient stock is available at all periods, especially for seasonal changes, shop specials and Xmas sales.

I am a top performer who always lead from the front and who is an expert at building long-term relationships with customers by giving them an  outstanding service that helps convert enquiries into sales.

I feel I am suitable for your vacancy because I can be a shining example of professionalism, good behaviour and high performance for other members  of staff. With me you will get someone who can conduct annual personnel performance appraisals during which I will provide actionable feedback and constructive criticism to help staff improve their performance. In addition to this I also have the ability to maintain awareness of market trends in the retail industry.

You can rely on me to maintain the security of the store, by ensuring that all security procedures are adhered to and all store staff trained and aware of their responsibilities.

During the two years that I have spent with my present employer, ……………., I have developed an entrepreneurial mindset that helps me to spot profitable opportunities before others. This coupled with my ambition and drive makes me a powerful player to have on your side. Furthermore, I have gained extensive experience of make business decisions based on current sell-through strategies.

Through my career I have gained extensive experience in multi-site retail management and know how to be in multiple places at the same time. I have become an expert at controlling operating costs within the stores budget by focusing on store sales and margin contribution.

On a personal level I have excellent communication skills, both verbal and written, along with good organisational and interpersonal skills.

Furthermore, I always lead by example when it comes to punctuality, dress code, mannerisms and professional conduct. I fully expect my staff to follow me and will be strict with those that do not.

Right now, looking to join a store that has a culture and salary structure that promotes both the equality of opportunity, and pay.

If required I can provide you with excellent references from my current and previous employers. I hope that the information contained in this letter and the attached resume will assist my application and encourage you to invite me to an interview.

Yours sincerely,


Address 1
Address 2
Tel: 0044 123 456 7890



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