Maxine Corry
Address 1
Address 2
T: 0044 123 456 7890
E: info@dayjob.com


PERSONAL SUMMARY

A media-savvy Publicist who will ensure that a client or company is always portrayed positively in the public eye and that the desired positive image is not only maintained but expanded. Maxine can successfully generate publicity for an organisation, product, brand or individual. She has extensive knowledge of the advertising, marketing and public relations techniques needed to get virtually anyone or anything noticed.

Possesses the creative mindset required to envision out-of-the-box marketing strategies that can make the all-important buzz and splash that will increase sales and demand. Is digitally literate and has knowledge of how to apply social media tools to PR and marketing.

Has the outgoing personality needed to be a loud cheerleader for campaigns. These traits also help her to develop relationships with influencers and community leaders. Is articulate, well spoken, always smartly dressed and has the confidence needed to speak in front of groups and take questions from inquisitive journalists. Her superb communication skills also allow her to expertly manage relationships with traditional media, including newspapers, magazines, TV news channels and radio stations.

In her current role she meets with clients and stakeholders to determine their needs, and then creates content and media plans that meet those needs. She is also in charge of negotiating contracts with agencies, journalists, and blog owners. Her superiors have also trusted her with managing the company’s annual marketing budget to ensure value for money and maximum impact. At work has a reputation for managing the company’s public image across both traditional and digital media platforms.

During her career she has gained experience of working through a variety of media, including newspapers, radio, and television. Has learnt how to operate in a fast-paced environment and think on her feet in any cultural landscape.

On a personal level she has a superb memory and is able to keep a great deal of information in her head. She has the ability to multi-task and is confident working simultaneously on multiple projects with urgent deadlines. Is flexible by nature and finds it easy to adjust to unfamiliar situations, demands and changing roles.

Right now, she is looking for a suitable role with a company which believes that a diverse and inclusive team is a key to its success.

 

CAREER HISTORY

PUBLICIST – Start Date – Present
Employers name – Location
Responsible for generating and maintaining positive media coverage for projects through proactive publicity campaigns that get the clients desired message across to a target audience.

Duties;

  • Pitching ideas and suggestions to journalists in a sellable way.
  • Organising events and exhibitions that will generate publicity for clients.
  • Establishing, expanding, and maintaining a valuable network of media contacts.
  • Clearly defining the overall objective of a media campaign.
  • Making effective use of all available resources including people, information, media networks and budgets.
  • Planning case studies and surveys and then collecting data from them to use in a marketing pitch.
  • Keeping an eye on and managing editorial calendars and then pitching stories according to publication schedules.
  • Writing and implementing publicity campaigns to perfection.
  • Responding quickly to negative media stories so as to control the narrative.
  • Working closely with the Head of Media in developing and delivering an effective overarching media strategy.
  • Generating new and unique publicity ideas that no one else has thought about.
  • Managing internal and external stakeholder requests for media and PR support on projects.
  • Reviewing the impact of a publicity strategy or campaign and then making adjustments where necessary.
  • Putting together informative press releases that tell a compelling story.
  • Liaising with third party agencies and acting as the liaison between them and the publicity team.
  • Representing the company in interviews or press conferences and answering questions.
  • Managing the company’s social media accounts and updating them regularly with engaging content.
  • In charge of scheduling events, speaking engagements, interviews and public appearances.
  • Deputising for senior managers and the Head of Media when necessary.
  • Putting together attention grabbing infographics, blogs, social media content and other copy for various online platforms.
  • Building and maintaining successful relationships with the media and other outlets.
  • Undertaking any other duties commensurate of the job level as may be required or directed.
  • Travelling regularly around the country to attend networking events and exhibitions.
  • Monitoring, tracking, and reporting on the performance of a publicity campaign.
  • Writing targeted press releases to make announcements about new initiatives and business developments a client is involved in.
  • Monitoring the day-to-day workloads of the Press Assistant and junior staff.
  • Producing high quality copy for a range of local, national, and international media outlets.
  • Executing phone and e-mail outreach to the media.
  • Delivering effective and timely reporting across a range of metrics & KPI’s.
  • Collaborating with other media colleagues in the company to pool resources and push in the same direction.
  • Delegating work to junior members of the team and then ensuring that it is done to the correct quality.
  • Answering the questions of journalists during press releases in an informative manner.
  • Ensuring the highest standards on all PR content produced and delivered to clients.
  • Organising and coordinating photo opportunities.
  • Holding brainstorming sessions with colleagues to come up with ideas that will make a splash.

JOB TITLE – Start Date – End Date
Employers name – Location


KEY SKILLS AND COMPETENCIES

Professional

  • Working co-operatively with others in order to achieve objectives.
  • Able to plan and manage their time effectively to meet deadlines.
  • Can work as part of a team to get a project going.
  • Building social media communities through excellent content and then pushing a client’s message through it.
  • Managing a publicity campaigns budgets, targets, and deadlines.
  • Great attention to detail and never leaving anything to chance.
  • Excellent knowledge and understanding of media and PR.
  • Good IT skills, particularly MS Office packages.
  • Ability to prioritise a demanding workload in a pressurised environment.
  • Responding to feedback in a positive manner and bever being offended by it.
  • Using own initiative when the manager is unavailable.
  • Well developed prioritising skills and able to identify what needs to be done first.

Personal

  • Flexible and prepared to work weekends, evenings, holidays, and irregular hours as necessary.
  • Possess a master’s degree in public relations and other qualifications in journalism.
  • Able to sit, stand and move around for long periods at a time.
  • Interest in current affairs and corporate affairs.
  • Extremely disciplined and motivated with an entrepreneurial spirit.
  • Can work with people from all social and cultural backgrounds.
  • Committed to learning something new every day.

 

AREAS OF EXPERTISE

Media plans
Press releases
Online media
Making contacts
Online banners
Writing
Story telling
Producing content
Social media
Communication skills
Press packs
Budget management
Client meetings
Editing
Crisis management
SEO
Corporate newsletters
Brand marketing

 

ACADEMIC QUALIFICATIONS

University name  –  Degree details              Study Dates
College name      –  Qualifications                Study Dates
School name       –  Subjects / Grades          Study Dates

 

REFERENCES

Available on request.

 

 

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