Karen Maynard
Dayjob Ltd
120 Vyse Street
Birmingham B18 6NF
T: 0121 638 0026
M: 0121 638 0026
E: karen.m@dayjob.com


Skilled advertising consultant with expertise in selling to key accounts and being able to thrive in a competitive cutthroat environment. Possessing a proven ability to provide value for money to clients and also promoting their business and communicating the message they want to send to their intended audience. A result driven, self-motivated and resourceful individual, seeking new responsibilities irrespective of reward and recognition. Looking for suitable advertising role with a media company that will challenge my problem solving skills and allow me to develop my knowledge & potential.


Print & Media Company
ADVERTISING CONSULTANT    –    May 2008 – Present
Working on projects and coordinating the efforts of the design and sales teams to get across the message of our clients to their target audience.


  • Coordinating advertising campaigns and ensuring they are completed on time and within budget.
  • Identifying the target audience.
  • Meeting with clients and understanding their needs, aims and objectives.
  • Presenting solutions, propositions and ideas to clients.
  • Managing campaign work of various clients.
  • Working with the editorial and creative teams to come up with ways to best represent the client and also meet their budgets.
  • Deciding on the message and tone of a advertising campaign and how it should be delivered.
  • Liaising closely with advertising agencies.
  • Reviewing the effectiveness of advertising campaigns.
  • Billing and invoicing clients.
  • Writing post campaign reports for clients.
  • Helping to design and write up advertising and promotional material.
  • Proof reading copy.
  • Selling advertising space on various publications and websites by cold calling and chasing up existing leads.
  • Identifying potential new clients.
  • Keeping client records up to date and accurate.
  • Working closely with advertising agencies.
  • Closing deals with clients.
  • Advising clients on branding, product development and pricing strategy.
  • Thinking up of headlines and designing logos.
  • Reporting regularly to senior manager on progress or problems.
  • Ensuring that publication dates are adhered to.
  • Reminding advertisers and printers of deadlines.
  • Encouraging clients to be consistent in their advertising.
  • Evaluating media choices.
  • Identifying business trends and opportunities.


Advertising competencies

  • Understanding consumer psychology.
  • Creating innovative adverts.
  • Strong presentation skills.
  • Up to date with all social, cultural and fashion trends.
  • Knowledge of both local and national advertising across various types of media.
  • Understanding of visual arts and photography.
  • Knowledge of newspaper, television, internet and radio advertising.
  • Fully conversant with all advertising laws and regulations.
  • Experience of selling to agencies.


  • Competitive attitude.
  • Artistic ability.
  • A excellent telephone manner.
  • Confident and articulate.
  • Communication skills.
  • Negotiating and influencing skills.
  • Persuasive and diplomatic.
  • Keeping up to date with the latest developments in the advertising industry.
  • A rigorous and logical thinker.
  • Able to think around problems.
  • Possessing a excellent memory for facts and figures.
  • Highly motivated, flexible and proactive.
  • Computer and IT literate.
  • Attention to detail.


Public relations
Marketing strategy
Online marketing
Web publishing


Evesham North University           2005 – 2008
BA (Hons)  Media Studies

Coventry North School               2003 – 2005
A levels:     Maths (C)   English (C)   Physics (B)

REFERENCES – Available on request.



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