Maxine Corry
Address 1
Address 2
T: 0044 123 456 7890
E: info@dayjob.com


PERSONAL SUMMARY

Maxine can engage consumers through content. She is brimming with ideas and able to develop a strategy for promoting an organization’s stories. You can rely on her to create plans that outperform rather than outspend. Has a proven track record of connecting with consumers and generating leads by presenting relevant content through blog posts, tweets, YouTube videos, and much more. This is something she does by meeting the needs of users through creating content that attracts, entertains, inspires and engages potential clients.

Her excellent Storytelling skills, coupled with a strong understanding of SEO, keyword research and information architecture, make her a perfect match for this role. Additionally, she can produce search engine friendly content for multiple channels, such as websites, blogs, and social media channels. On top of this is able to analyse user engagement metrics to determine whether the content is well-received or not. Also has the required organization and time management skills needed to maximise the productivity of any team she manages.

In her current role she engages with an online audience by creating content that grabs their attention and holds it. Her duties include obtaining a solid understanding of the target audience through online and traditional market research. She regularly checks her analytics data to identify trends in reader engagement and then reacts and adapts accordingly. With colleagues she has a reputation for creating effective campaign schedules to decide when to publish specific forms of content for the best engagement.

Through her career she has learnt how to create highly sharable ‘viral’ content and has become an expert at gaining natural links, boosting social engagement, and developing PR exposure. Has become familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics. Has previously worked for corporations, content agencies and marketing firms. Is very good at talent spotting and assigning blog posts only to those writers who are capable of writing them.

A superb communicator who is comfortable engaging professionally with others and collaborating with the marketing team to develop innovative ideas. Knows how to develop partnerships with clients by establishing herself as a trusted source of new media insight and knowledge.

On a personal level she is a methodical worker who doesn’t get frazzled by multiple deadlines or large task lists. Is a logical thinker who is able to quickly understand and simplify complex information.

Right now, she would like to join a fast-growing company that is just as ambitious as she is.

 

CAREER HISTORY

CONTENT STRATEGIST – Start Date – Present
Employers name – Location
Responsible for working with stakeholders, cross-functional teams and external partners to determine and articulate the company’s key messages

Duties;

  • Planning, overseeing, and managing the content marketing strategy for a business.
  • Developing content requirements across a project life cycle.
  • Holding brainstorming sessions to come up with creative ways of engaging with an online audience through engaging content.
  • Ensuring that web content aligns with the company’s existing brand requirements.
  • Coming up with unique content ideas for publication across online or digital platforms.
  • Carrying out exhaustive research to gain in-depth knowledge of a client’s requirements and their customer’s needs.
  • Planning the editorial calendar and scheduling work for specific times.
  • Producing a newsletter to share relevant and valuable information with a network of customers.
  • Delegating tasks to individual writers, videographers and editors and then ensuring they are done properly.
  • Giving presentations to audiences and decision makers in department meetings to propose new content ideas.
  • Developing content strategies for traditional and digital marketing channels.
  • Editing, proofreading and improving content created by other team members.
  • Identifying a clients ‘audiences and use this data to more accurately suggest content ideas.
  • Conducting keyword and SEO research to understand the customers’ needs.
  • Attending sales meetings with prospective clients as requested.
  • Overseeing the writing tone and style guide for all content.
  • Making sure that all content is aligned, not duplicated and unique.
  • Editing content pieces written and drafted by internal and external team members.
  • Advising junior members of the team on which tools or methods to use for a particular task.
  • Developing and managing relationships with relevant partners and influencers.
  • Crafting out content pillars and sub-pillars in a logical order.
  • Auditing social media channels to identify content opportunities or gaps.
  • Ensuring the timely publishing of all the promotional material.
  • Liaising with editors, professional writers, UX designers and marketers to deliver targeted stories.
  • Taking part in team meetings with management and colleagues to identify business objectives.
  • Updating existing older content on a website so that its fresh and meets new content standards.
  • Perform content audits to identify gaps and weaknesses that must be addressed.
  • Regularly updating the company website to ensure it adheres to Search Engine Optimization (SEO) guidelines.
  • Reviewing the progress of content campaigns and drawing conclusions that are to be acted upon.
  • Managing relationships and interdependencies with other members of the content team.
  • Recommending new topics to write about in blog posts.
  • Attend relevant industry events or join professional groups to stay up-to-date with the latest trends in content creation.

JOB TITLE – Start Date – End Date
Employers name – Location


KEY SKILLS AND COMPETENCIES

Professional

  • Researching niche topics and interviewing industry and thought leaders to mine raw content.
  • Analytical abilities needed to spot patterns and trends in content marketing data.
  • Ensuring consistency across all content produced so that it is uniform.
  • History of having brainstorm sessions that come up with workable ideas.
  • Influencing key decision makers to a particular point of view.
  • Extensive know-how of HTML and web publishing.
  • Knowledge of the most common Content Management Systems, like WordPress.
  • A real team player who can handle stressful situations and deadlines with the utmost of professionalism.
  • Flexible by nature and willing to adjust strategy as needed to meet client goals.
  • Knowledge of how to implement content strategies to build a powerful network.

Personal

  • Can remain focused even in an environment of constant interruptions.
  • Able to remain seated in front of a computer for long periods of time.
  • Strong verbal and written communication abilities.
  • Committed to own personal development and always updating own skills sets through constant learning and courses.
  • Ability to get results through others.

 

AREAS OF EXPERTISE

Audience analysis
Content marketing
Brand awareness
Creating content
Developing content
Digital content
SEO practices
Strategic partnerships
Marketing campaigns
Lead generation
Customer loyalty
User engagement
Market research
Blog posts
Articles
Video advertisements
Project management

 

ACADEMIC QUALIFICATIONS

University name  –  Degree details              Study Dates
College name      –  Qualifications                Study Dates
School name       –  Subjects / Grades          Study Dates

 

REFERENCES

Available on request.

 

 

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