Maxine Curry
The Big Peg
120 Vyse Street
Birmingham B18 6NF
T: 0044 121 638 0026


A confident, enthusiastic and well presented Events Sales Manager who has the ability to sell commercial events by ensuring that propositions are compelling, competitive and well communicated. Maxine is a clear and confident communicator with highly developed interpersonal skills and the ability to inspire others. She has a long track of effectively promoting events and more specifically dining spaces within restaurants, hotels and other hospitality establishments. In her current role she has been commended for ensuring that show-rounds are handled professionally, and that potential clients are provided with comprehensive quotations. As a true professional she has a strong desire to give her guests a memorable event or dining experience every time. Right now, she is looking for a suitable role with a company that has a culture where success is recognised and where she will get to work with interesting, talented and fun people.



EVENTS SALES MANAGER – Start Date – Present
Employers name – Location
Responsible for growing and developing the hospitality, conference and private events business of the company.


  • Promoting, selling and then hosting high profile summer events, Christmas parties, weddings and private get togethers.
  • Constantly reviewing the events being offered to clients to ensure they are in line with local benchmarking, market trends and customer needs.
  • Identifying sales staff of the highest calibre and then cultivating them.
  • Effectively handling all customer enquiries in a professional manner.
  • Meeting with prospective clients and showing them around the events facilities.
  • Working closely with the Sales Manager and assisting them with all marketing, planning and forecasting duties.
  • Establishing multi-level contacts with the company’s client base to promote events.
  • Acting as the first point of contact for all corporate clients as necessary.
  • Assisting other managerial colleagues in producing annual sales and marketing plans.
  • Overseeing the invoicing process to ensure that payments are properly processed.
  • Giving talks to and motivating Sales Executives assigned to sell events.
  • Collating and distributing information packs and other sales materials to potential clients.
  • Actively seeking and supporting marketing opportunities for events and venues.


JOB TITLE – Start Date – End Date
Employers name – Location

JOB TITLE – Start Date – End Date
Employers name – Location




  • Optimizing the occupancy of private dining spaces.
  • Can recognise opportunities to maximize revenue.
  • Up-selling products, services and add-ons.
  • Prepared to undertake any relevant training and development that may be required to keep abreast of my field of expertise.
  • Comfortable and competent in working with new technology and databases.



  • Keen eye for detail on those small things that make all the difference.
  • Ability to work under pressure and to tight deadlines.
  • Relaxed by nature and never getting stressed by deadlines.
  • Using initiative to resolve problems.



Event documentation
Enquiry management
Negotiating contracts
Diary management
Client feedback
Cross selling
Event budgets



University name – Degree details Study Dates
College name – Qualifications Study Dates
School name – Subjects / Grades Study Dates



Available on request.



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