The hardest part of writing a Brand Manager CV is to strike the right balance between showing off your skills and not appearing arrogant. Your CV must immediately convey the experience and professionalism that qualifies you as a serious contender for the vacancy. To avoid being overlooked its always best to give specific examples of your achievements.

When writing you CV use well-constructed sentences and bug-free grammar, this helps you to look professional. Also target it by using specific industry related keywords taken from the job description. In it clearly define your ability to not only build the brand and image of a company, but also its products or services. Apart from the technical skills demanded by the role also include a mixture of other sought after transferable soft skills.

Brand Managers organise product launches and promotional events by building relationships with influencers, journalists, and media outlets. They must be good at identifying how a brand is currently positioned in the marketplace and then make plans on improving its position.

On this page we will not only show you how to customize your CV, but also give you a few expertly written examples that you can use as templates. Just follow the steps and you’ll be there in no time!


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How to write a Brand Manager CV


Brand Manager work duty examples

  • Creating and executing marketing campaigns that will increase a brands popularity amongst a target audience.
  • Getting the right products into the hands of those who need them.
  • Holding brainstorming sessions so as to generate new branding ideas.
  • Identifying how a brand is currently positioned in the market.
  • Going to trade fairs, exhibitions, and conferences to promote brands.
  • Being the ‘go to’ person for all brand and marketing related queries.
  • Identifying new markets and potential areas in which the brand can be promoted.
  • Ensuring a brand creates a positive lasting impression amongst its consumers.
  • Acting as an ambassador for the company at public events.
  • Anticipating consumer trends and keeping the brand up to date and relevant to its target audience.
  • Continuously monitoring marketing trends and keeping a close eye on competitive products.
  • Instigating, cultivating and then managing relationships with public figures to amplify any branding efforts.
  • Keeping the brand message consistent across all advertising, promotions, and communication platforms.
  • Working in partnership with other companies and organisations to increase awareness of the brand.
  • Overseeing a team of junior marketers by closely monitoring their performance.
  • Analysing the effects of any marketing campaigns and drawing conclusions from them.
  • Working on a daily basis with a team of marketing people who have diverse specialities.
  • Writing superb pitches, blog posts and articles.
  • Presenting unique brand initiatives at annual sales meeting to regional managers.
  • Building strong relationships with third-party publishers to provide them with regular content contributions.
  • Attending relevant, events, product launches, conferences, and exhibitions so as to network.
  • Presenting reports to clients and senior management on successes and failures.
  • Updating the businesses website regularly with images, news, video and copy as appropriate.
  • Reviewing the performance of any marketing campaigns to draw conclusions on what worked and what didn’t.
  • Negotiating prices with external marketing agencies.
  • Keeping a close eye on the latest industry news and information.
  • Managing a marketing budget and ensure value for money in all transactions.
  • Working closely with the Digital Communications Manager and others to create eye catching campaigns.
  • Strictly maintaining brand compliance in all communications and activities.
  • Mentoring and monitoring the work of junior members of staff.


Brand Manager expertise

  • Brand compliance
  • Brand management
  • Brand strategy
  • Corporate
  • Creative
  • Customer service
  • Marketing
  • Market Research
  • Market trends
  • Multitasking
  • Networking
  • Online marketing
  • Performance reporting
  • Photo shoots
  • Product launches
  • Public relations
  • Sales
  • SEO
  • Social media
  • Surveys


Brand Manager skills

  • Ability to execute, monitor and correctly analyse campaigns.
  • Coming up with innovative strategies and ideas to help the company stand out.
  • Developing relationships with influencers, journalists, and media outlets.
  • Superb communicator who can quickly become an integral part of any existing marketing team.
  • Able to clearly identify a target audience and then make a plan to approach them.
  • Track record of getting people enthusiastic about the benefits of a particular brand.
  • Can react quickly to new branding and marketing opportunities.
  • Ensuring that a marketing budget delivers value for money.
  • Experience of newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands.
  • Excellent leadership, organizational and problem-solving skills.
  • Using own initiative when problem solving or dealing with novel demands.
  • Performing “social listening” activities to identify influencers and outreach opportunities.
  • Experience with Photoshop, WordPress, and Email Service Providers.


Personal skills

  • Entrepreneurial by nature and always looking for commercial opportunities.
  • Loyal to work colleagues and always willing to help them out.



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