In a Sales Assistant CV show your ability to sell products, maintain displays, handle transactions, answer questions and recommend products to customers.
Your CV should be a well-structured document which shows you can work quickly, accurately and efficiently with our customers and on the shop floor. It’s more than just a piece of paper summarizing your work history, instead it is a statement that represents everything you’ve achieved as a Sales Assistant. It has to present a clear and coherent timeline of your career whilst reflecting your professionalism through its layout, language and structure.
By: Iejaz Uddin – Updated 3 December 2025
Page overview
- Sales Assistant CV examples
- How to write a Sales Assistant CV
- CV structure
- Contact details
- Personal summary
- Sales Assistant work experience
- Skills
- Education section
Sales Assistant CV template
Brian Harris
Sales assistant
Address
T: 0123 456 789
E: brian.h@dayjob.com
PERSONAL SUMMARY
An experienced sales assistant who enjoys client interaction, working on a shop floor and selling to the public. Articulate with excellent negotiating skills and an ability to provide a highly personalized service to customers. Able to make sure that goods are attractively displayed and confident enough to assist unsure customers with product selection. Looking to continue a career as a sales assistant with a suitable position in a retail environment.
WORK EXPERIENCE
Retail Department Store – Coventry
SALES ASSISTANT June 2008 – Present
Working in a retail environment providing exceptional customer service and demonstrating product knowledge to maximise sales. Responsible for greeting customers with a smile and creating a friendly, welcoming atmosphere and providing them with detailed merchandise information and advice.
Duties:
- Providing information to customers to help them select the best products.
- Take cash from customers and process transactions accurately & efficiently.
- Keeping up-to-date with all current promotions within the store.
- Identifying customers who need assistance on the shop floor.
- Operating the till and accurately counting and reconciling the till float.
- Being alert to thefts and fraudulent bank notes, cheques or credit cards.
- Accurately processing all methods of payment.
- Making sure the store is clean, tidy and safe at all times.
- Identifying sales opportunities & trends & highlighting these to Sales Managers.
- Working as part of a team and assisting colleagues when necessary.
- Taking delivery of stock from suppliers or warehouse and storing appropriately.
- Greet customers and ascertain what each customer wants or needs, without being overbearing.
KEY SKILLS AND COMPETENCIES
- Having a friendly & professional manner.
- Able to commit at short notice to overtime during busy trading periods.
- Aware of brand marketing, pricing and positioning.
- A proactive and passionate attitude towards sales.
- Have the ability to listen to the customers needs.
- Immaculate presentation, always well smartly dressed.
- Knowledge of cataloging and inventory techniques.
- Physically fit and able to walk around for long periods as well as do lifting.
AREAS OF EXPERTISE
Customer care & service
Brand marketing
Dealing with customer complaints
Query resolution
Stocking merchandise
Commercial awareness
Sales
PROFESSIONAL
GNVQ in Retail and Distributive Services
First Aid qualified
PERSONAL SKILLS
Plenty of stamina
Smart appearance
Communication skills
ACADEMIC QUALIFICATIONS
NVQ/SVQ Retail Operations at levels 2
Nuneaton North College 2006 – 2008
A levels: Maths [A] English [B] Technology [B] Science [C]
Coventry Central College 2004 – 2006
REFERENCES
Available on request.
Sales Assistant CV templates
Sales Assistant CV template 1
Sales Assistant CV template 2
Sales Assistant CV template 3
Sales Assistant CV template 4
Sales Assistant CV template 5
Sales Assistant CV template 6
Free Sales Assistant CV templates
Click image to download
Sales Assistant CV templates
Sales Assistant CV 1
Sales Assistant cover letter 1
Sales Assistant CV 2
Sales Assistant cover letter 2
Sales Assistant CV 3
Sales Assistant cover letter 3
Sales Assistant CV 4
Sales Assistant cover letter 4
Sales Assistant CV 5
Sales Assistant cover letter 5
Sales Assistant CV 6
Sales Assistant cover letter 6
Sales Assistant CV 7
Sales Assistant cover letter 7
Sales Assistant CV 8
Sales Assistant cover letter 8
How to write a Sales Assistant CV
With so much competition in today’s job market, it can be tough to create a CV that really stands out. For a position like this that means showing you can achieve sales targets and help customers by answering questions regarding products or services.
A CV is your first real chance to give prospective employers a clear picture of who you are as a candidate by explaining your work history, skills, achievements and education. A well-written one can make all the difference to your job application by boosting your chances of landing an interview and secure the role you want.
Our guide walks you through how to highlight your customer service skills and retail experience in a way that grabs employers’ attention and helps your application shine.
CV Structure
Getting the design and formatting of your CV right matters because a simple one can help employers to quickly spot your strongest points without having to hunt for them.
Before you start writing anything, take a moment to decide on the overall structure of your CV. You want one that is most employers are used to and find easiest to read.
For most experienced positions, it’s standard to list your education and work experience in reverse chronological order. Entry level roles can use the Functional format.
Always try to keep your CV to no more than two A4 pages as you want to make it as brief as possible. Use a simple font throughout and clear bullet points to emphasise achievements you want to highlight. What you definitely want to avoid is a big wall of text, which can be an instant turn-off for time constrained hiring managers.
Contact Details
This is the part of your CV where you tell employers how they can reach you if they want to learn more about you or set up an interview. These details should sit right at the top so they’re instantly noticeable.
Prioritize your phone number and give one that has good reception. It not only helps employers get in touch quickly but also gives you a chance to sound like a real person and build a bit of rapport with them. Combines all of this can make a better positive impression, something that’s harder to do over a cold email.
Personal Summary
This is a short introduction to your CV that highlights the key points of your career and your strongest points as a candidate. It’s your chance to stand out and show what makes you different from other candidates.
Use this section to show you are a motivated Sales Assistant who has a record of success in delivering great customer service and has the ability to sell and be charismatic and fun with customers.
A short summary should reflect on your matching of the core requirements of the role and also mention why you want the job. Your goal is to connect your past with what the company is looking for. Do this by briefly explaining what you do now and include at least one recent achievement that relates to the job you want. Wherever possible, quantify these your accomplishments to make them more impactful.
Work Experience
In the work experience section explain to recruiters what you have done in your past career so employers can get a genuine sense of how you might perform in the future.
They want to see how you’ve applied your skills in real situations and the kind of impact you’ve had on previous employers.
Use this space to show your work ethic, your strengths, and the value you’ve brought to your previous employers. Do this by tailoring this section to the role you want by stressing those duties and responsibilities that match the requirements of the role.
Through bullet pointed sentences and strong action verbs show what you did and what you achieved. Make it effective as possible by keeping your points straightforward and easy to read.
In your work experience show you can:
- Ensure internal shop presentation standards are met and maintained.
- Processing cash, card and online payments
- Unpacking and sorting new stock delivery
Sales Assistant Skills
Strengthen your CV by showcasing the right skills.
For a role like this that means showing recruiters your communication, product knowledge and sales techniques skills. Sales Assistants must possess soft skills to be able to provide advice to each customer and making them feel welcome. In addition to this they must have the hard skills needed to manage the cash register or point of sale (POS).
The best approach as always is to highlight those skills which you possess which match the requirements of the job you want. Stat by reviewing the job description to see which ones the employer is looking for by reading the job description carefully, researching the industry and speaking with people who work in that field. If you possess any of these hard skills or soft skills, put them in your CV.
Education
Prove to recruiters you have the formal training needed for their vacancy.
Presented well, your academic achievements can also highlight valuable qualities like dedication, problem-solving, time management, and research skills. Personal qualities that helped you succeed as a student, things like discipline, determination, and hard work are exactly the kinds of traits employers look for in candidates. They show that you’re committed to learning and improving yourself on a personal and professional basis.
Sales Assistant cover letter examples
Sales assistant cover letter
Sales assistant cover letter 1
Sales assistant cover letter 2
Sales assistant cover letter 3
Sales assistant cover letter 4
Sales assistant cover letter 5
Related topics:
Sales assistant job description
Retail Assistant CVs
Retail Assistant CV sample
Retail Assistant CV template 1
Retail Assistant CV template 2
Retail Assistant cover letter
Retail Assistant cover letter example 1
Retail Assistant cover letter example 2
Retail Assistant cover letter example 3
Retail Sales Assistant
Retail Sales Assistant CV
Retail CVs
Retail CV template
Retail Security Officer CV
Retail Security Officer CV template
Retail store manager resume
Retail store manager resume
Retail sales manager resume
Retail sales manager resume
Retail operations manager CV
Retail operations manager CV example