Mr Philip Smith
Hiring Manager
Fashion Retail Store
Made Up Road
B18 6NF

4th January 2011


Dear Mr Smith,

This letter is in response to your vacancy for a Sales Assistant as advertised on the website.

The position matches my career interests and is strongly compatible with my skills and also my knowledge of working in a demanding retail environment. As you can see from my enclosed CV I have extensive and relevant sales experience in client interaction, up selling, assisting customers with product selection and excellent communicating and negotiating skills.

With my present employer my accomplishments include introducing new product lines, increasing sales by over 27% and training new staff in customer service techniques. I also have a number of relevant Retail & Visual Merchandising qualifications.

I hope therefore, that on consideration of my CV, you will be persuaded of my potential to perform well and to make a real contribution to your business. I am available for interview at any time and I look forward to hearing from you in due course.

Yours sincerely,


Richard Daniels
444 Anywhere Road
B18 6NF
Mobile: 0121 638 0026



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