In a Sales Director CV it’s important that you can make a positive impact on the future of a company by putting together and leading a dynamic sales team.

You’ve got to stress your ability to acquire new customers via strategic pipelines and through developing and implementing modern sales and marketing strategies.

Another way to win further brownie points is by explaining how you can quickly develop a thorough understanding of the products and services they sell.

Also, mention that you have the leadership and people skills needed to build strong and lasting relationships with an ever-growing portfolio of clients and decision makers. Stress that you have a successful track record of influencing others and can work closely with existing business and operational teams so that they can deliver results.

Aside from you marketing competencies, also tell potential employers that you care an ambitious person who always strives for the next level, and then the next.


Areas to focus on in a Sales Director CV


Results driven
Show you are an ambitious individual who is obsessed and totally focused on not just achieving targets but and exceeding them.


Closing deals and securing favourable terms by reaching an agreement or compromise through careful discussion and compromise.


Strategic Planning
Putting together and fine-tuning long-term plans and objectives for sales initiatives aligned with organizational goals.


Performance management
Closely monitoring and evaluating sales team performance, and then improving it by providing feedback, and implementing performance improvement plans.


Know how to tactfully get customers to buy additional products or upgrade their purchases by offering relevant upsells and cross-sells.


Market Analysis
Show you can accurately carry out market research and competitor analysis to identify market trends, opportunities, and threats. Also mention your ability to gather, analyse, and interpret data about customers and competitors.


Business Development
Identifying and pursuing new business opportunities, partnerships, and channels to expand the customer base.


In your Sales Director CV mention your ability to: 

  • Identify emerging markets and market shifts by keeping a close eye on new products launches and competition activity.
  • Establish, nurture, and maintain relationships with existing, new and potential accounts through regular visits.
  • Foster a positive and collaborative work environment.
  • Define, develop the go-to-market strategy for all service offerings.
  • Collaborate with clients to understand their energy needs and design customised solar solutions.
  • Develop and identify new service opportunities across the marketplace and any related
  • Setting price points to maximise sales and maintain healthy profit margins.
  • Investigate leads and find out about them as much as possible before contacting.
  • Deliver compelling sales presentations to clients, stakeholders, decision makers and executives.


Describe your senior sales experience of:

  • Articulating complex proposals clearly both verbally and in writing.
  • Attending trade exhibitions, conferences and shows.
  • Identifying opportunities by keeping track of competitor activity.
  • Reviewing sales data to identify buying among their customer base.
  • Finding new prospects and sales leads and converting them into paid users.



Sales Director CV example for 2024


Richard Brown
Dayjob Ltd
120 Vyse Street
Birmingham B18 6NF
T: 0123 456 7890


A charismatic and energetic sales director with a proven track record of consistently winning high levels of business within a competitive market place. Able to quickly establish credibility with senior decision makers in a wide range of business contexts, all with the aim of helping to grown the company brand and market share. Having a first rate track record of performance and commitment as well as being able to deliver business value to the sales operation and customer. Richard is currently looking for a challenging sales director role where he can provide direction for the business and achieve his full potential.



Marketing Company
SALES DIRECTOR     –    May 2008 – Present
Leading the company’s sales department and responsible for its day to day efficient running. Also focused on achieving set sales targets and on winning major new business for the company.


  • Looking for ways to create new revenue streams at every possible opportunity.
  • In charge of developing strategy, direction and tactics at national level.
  • Setting sales objectives and targets across the company.
  • Identifying the customers needs.
  • Developing commercial relationships with key customers and partners.
  • Acting as a ambassador for the business.
  • Supporting all sales activities within the company.
  • Monitoring and managing the performance of the sales departments and its area sales managers.
  • Negotiating reseller agreements.
  • Devising distribution strategies.
  • Constantly looking out for new sales and business opportunities in targeted markets.
  • Providing regular and structured reports on performance to the board of directors.
  • Analysing market trends.
  • Giving direction to the whole department.
  • Attending relevant sales exhibitions and conferences.
  • Evaluating competitor activities, especially new products and services that they launch.
  • Ensuring that all costs are within budget.
  • Keeping all senior managers and relevant parties appraised of performance.
  • Involved in the recruitment and training of sales staff.
  • Conducting presentations at senior level and in front of live audiences.
  • Applying for tenders.
  • Developing feedback mechanisms.
  • Implementing sales plans to meet agreed targets.
  • Establishing Key Performance Indictors.
  • Evaluating available resources.



Director competencies

  • Experience of launching a product from start to finish.
  • Comprehensive negotiating skills.
  • Having a commercial flair and entrepreneurial talent.
  • Ability to communicate complex ideas concisely.
  • IT literate and comprehensive understanding of the latest sales technologies.
  • Sales experience within the private sector, public sector and Government markets.
  • Ability to analyse & evaluate commercial opportunities.
  • Report writing.


  • Highly motivated.
  • Proven ability to develop sales growth and consistently over performing targets and goals.
  • Possessing a ‘can do’ attitude.
  • Good business sense.
  • Influencing skills.
  • Can work towards and meet deadlines.
  • Remaining calm under pressure.
  • Ability to speak fluent French and German.
  • Constantly thinking of the bottom line.
  • Able to follow strict working guidelines.
  • Self motivated, ability to work independently.
  • Willing and able to travel internationally.



Sales management
Business planning
Business administration
New launches
People skills
Financial skills



Evesham North University           2005 – 2008
BA (Hons) Teaching & Administration

NVQ    Retail Sales
Diploma in Professional Sales

Coventry North School               2003 – 2005
A levels:     Maths (C)   English (C)   Physics (B)


REFERENCES – Available on request.



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