When writing a CV for a Sales Manager position show you are a good all-rounder who is able to win clients, customers, and profits.

Impress on the reader that you are someone who can work in a fast-paced sales environment and are willing to go above and beyond your normal duties to hit targets.

Remember that in this role, your primary responsibilities will be to accelerate the growth of revenues for the business. It’s therefor vital that you tell a prospective employer that you can improve their sales performance and its standing in the marketplace.

In your CV highlight your competency at identifying and pursuing new business opportunities in their industry. Give examples of how you have contributed to the strategic direction, leadership, and management of companies you have previously led.

Make sure that you CV is easy to read, scan and digest. Do this by listing your qualifications, objectives, and responsibilities clearly through sections and bullet points.

On a personal level stress your ability to work under pressure and to challenging deadlines.


Areas to focus on in a Sales Manager CV   


Increasing sales
Doing this by understanding the target audience and their needs then enhancing the marketing campaigns by targeting them at the clients requirements.


Process improvement
Continuously monitor and evaluate sales processes, strategies, and techniques so as to identify areas that can be improved.


Building relationships
An expert at bonding with clients by taking the time to understand their needs, challenges, and goals. Then keeping in regular contact with them and finally tailoring products or services to meet their specific requirements.


Negotiation Skills
Mention your ability to negotiate contracts, agreements, and deals with clients, partners, and suppliers to maximize the company’s profitability and bottom line.


Can fix issues such as a decline in sales numbers, difficulty in closing deals, or challenges in generating leads.


Coming up with ideas
Holding brainstorming sessions to come up with ideas and also encouraging creativity and open communication to generate a range of solutions to problems.


In your Sales Manager CV mention your ability to: 

  • Develop a yearly sales plan with clearly defined goals and deliverables.
  • Set performance targets and then monitor individual and team achievements towards them.
  • Develop and implement effective sales strategies and maximise the market potential.
  • Bullet point sentences describing your abilities.
  • Conduct market research and analysis to create detailed business plans on commercial opportunities.
  • Work with the board of directors to plan for the future of the company.
  • Monitor and evaluate the performance of a sales team against key metrics, and then provide constructive to relevant staff.
  • Create strong and effective stakeholder relationships.
  • Hit ambitious and consistent sales targets by volume and value.
  • Manage and maintain a substantial pipeline and to ensure that all pipeline activity is accurately documented.
  • Stay up to date with the latest sales trends and best practices.
  • Provide timely responses and exceptional levels of service to all enquiries.


Describe your sales management experience of:

  • Achieving sales targets and driving revenue growth.
  • Designing and implementing a strategic sales plan that expands company’s customer base.
  • Acting as a dedicated point of contact for clients and ensuring their satisfaction by addressing any concerns they may have.
  • Bullet point sentences describing your experience.


On this page you will find 3 expertly written Sales Manager CV examples that demonstrate the candidates ability to build relationships with current customers to reach out to new prospects.


Latest Sales Manager resume examples
Sales Manager resume 1
Sales Manager resume 2
Sales Manager resume 3



Sales Manager CV example 1


Maxine Corry
Dayjob Limited
The Big Peg
120 Vyse Street
Birmingham B18 6NF
T: 0044 123 456 7890
E: info@dayjob.com


Maxine is commercially minded, has boundless enthusiasm for sales and possesses a natural affinity with people. She has strong customer focus and the ability to micromanage client expectations. An expert at tactfully creating a sense of urgency that motivates potential customers to make a purchase. Skilled relationship builder with the proven ability to work with different personality styles. In her current role she acts as the top sales executive in the company, taking the lead on developing and driving new key account growth. At work she has a track record of converting pipelines into actual sales. With colleagues she has a reputation for fostering a culture of excellence and accountability. On a personal level has a sharp mind that can quickly spot opportunities. Right now, is looking for a suitable role with a company where she can expect rapid career progression and a fantastic array of staff benefits.



SALES MANAGER – Start Date – Present
Employers name – Location
Responsible for developing and implementing strategies to grow the company’s revenue and market share.


  • Managing the day-to-day operations of the sales team.
  • Ensuring that all sales opportunities are fully captured, explored and qualified.
  • Allocating duties to sales team members in line with their agreed areas of responsibility.
  • Shaping, training and motivating a successful sales team.
  • Carrying out regular staff performance reviews.
  • Putting together sales pitches that show clients how a product or service can solve their problems.
  • Driving profitable growth in target areas.
  • Building and maintaining strong relationships with key clients.
  • Anticipating client objections and having prepared answers to address them.
  • Ensuring that the company has a strong presence in its target marketplace.
  • Discussing a products price, payment terms, delivery schedules, warranties, and other conditions with prospective clients.
  • Ensuring the company complies with all legal and regulatory requirements when carrying out its marketing activities.
  • Making sure that every section of the sales department is running smoothly.
  • Following up with clients after a sale to check on their satisfaction.
  • Using specialist sales software to create a database of clients and record interactions with them.
  • Offering clients incentives for future purchases and repeat orders.
  • Developing and implementing a comprehensive sales strategy.
  • Motivating staff with the right balance of incentives.
  • Setting targets for individual members of staff and making sure they are reached.
  • Researching a client’s needs before putting a proposal to them.

JOB TITLE – Start Date – End Date
Employers name – Location



  • Excellent influencing and communication skills.
  • Proficient in the use of Microsoft Office, Excel & Power Point.
  • Leading by example when it comes to personal manners and professional appearance.
  • Having clear objectives when entering into negotiations with prospective clients.


  • Committed to constantly upgrading her own professional skill base.
  • Prepared to travel nationally and internationally to meet clients.



Demonstrating value
Financial management
Sales plans
Customer service
Growth plans
Overcoming objections
Talent management
Staff training
Asking questions
Closing sales



University name  –  Degree details              Study Dates
College name      –  Qualifications                Study Dates
School name       –  Subjects / Grades          Study Dates



Available on request.





Sales Manager CV example 2


Maxine Corry
Dayjob Limited
The Big Peg
120 Vyse Street
Birmingham B18 6NF
T: 0044 123 456 7890
E: info@dayjob.com


An energetic Sales Manager who grows sales volumes by tailoring pitches to the precise needs of a client. Maxine is an expert at closing sales by offering clients limited-time promotions and by highlighting the benefits of acting quickly. She achieves company objectives by planning thoroughly and leaving nothing to chance. An expert at identifying emerging markets and buying patterns. Is very good at assessing a sales team’s strengths and weaknesses and acting accordingly. In her current role she is responsible for the success of the company’s sales department. At work she is a team player who is fully committed to supporting her colleagues. Something she does by providing appropriate training, coaching and development to the sales team according to their needs. Aside from her managerial competencies she is a creative individual who can think outside of the box when it comes to looking for ideas to attract customers. Currently, looking for a suitable role with a company that has a close-knit team, who feel more like family.



SALES MANAGER – Start Date – Present
Employers name – Location
Responsible for providing leadership and guidance to the sales team and inspiring and motivating them to overachieve.


  • Making sure that customers are receiving service of the highest quality at all times.
  • Training and coaching sales staff to the highest standards.
  • Defining the target customers around current and complementary service offerings.
  • Liaising with Field Sales Managers to agree commercial targets and KPI’s.
  • Writing up detailed sales reports and presenting these to the Sales Director.
  • Giving constructive feedback and support to staff who are underachieving.
  • Driving the sales process from plan to close.
  • Holding meetings with and giving presentations to key decision makers.
  • Highlighting the unique features of a product or service to clients.
  • Facilitating the ongoing training of salespeople.
  • Spotting individual’s with potential in the sales team and developing their abilities further.
  • Providing company Directors with accurate reports on sales performance and market trends.
  • Attracting, retaining, and developing top sales talent to the company.
  • Asking clients questions so as to better understand their needs.
  • Building strong bonds with customers, suppliers and regulators.
  • Monitoring the expenditure of the sales department to ensure it does not go over budget.
  • Overseeing the recruitment and hiring process of the sales team.
  • Identifying new business opportunities from unlikely sources.
  • Analysing market trends to find new clients and opportunities.

JOB TITLE – Start Date – End Date
Employers name – Location



  • Possess a full driving license along with own transport.
  • Have the energy needed to be in all the important places at once.
  • Experience in customer relationship management.
  • Can quickly gain a understanding of the products and services being sold.
  • Superb face-to-face presentation skills.


  • Striving for excellence in everything that she does.
  • Willing to work outside normal hours when necessary.



Cash flow
People development
Monitoring performance
Sales forecasting
Account management
Problem solving



University name  –  Degree details              Study Dates
College name      –  Qualifications                Study Dates
School name       –  Subjects / Grades          Study Dates



Available on request.





Sales Manager CV example 3


Howard Gerard
Address line 1
Address line 2
T: 0123 56 7890
M: number here
E: howard.g@dayjob.com



A well networked and results focused sales manager who possess proven marketing and leadership skills. Commercially aware and able to successfully lead and motivate sales teams to achieve maximum performance and results. Having a consistent track record in achieving all sales targets set and of improving efficiency, maximize profits whilst minimizing costs. Presently looking for a suitable sales managerial position with a reputable and successful company.



SALES MANAGER – Company name
September 2008 – present


  • Holding weekly meetings and setting sales targets for individual reps and the whole team.
  • Organizing and operating incentive schemes to keep sales people motivated.
  • Involved in the recruitment and training process off new staff.
  • Allocating territories for sales staff.
  • Maximizing sales opportunities.
  • Compiling and analyzing sales and performance reports for senior managers and executives.
  • Involved in the development of marketing strategies for the company.
  • In charge of over 25 staff as well as 3 regional sales managers.
  • Increased regional sales by up to 14 % in a one year period.
  • Assisting in the collection of overdue invoices from clients.
  • Conducting market research and competitor analysis.
  • Spending time in the field liaising with major customers on technical points of contact.
  • Going out and doing site surveys.


August 2007 – September 2008

  • Involved in overhauling internal sales procedures to increase conversions of leads.
  • Created a marketing plan that achieved a 30% increase in order intake and enquiries.
  • Successfully implemented changes that increased customer retentions by 17 %.
  • Organised the opening of 7 new stores across my territory.
  • Ensuring proper credit checks were completed on customers before products or services released to customers.
  • Prospecting for new business as well as renewing existing contracts.
  • Representing the company at exhibitions, conferences and trade shows.
  • Administration and data input duties to ensure that all records are kept up to date and accurate.



Sales and marketing

  • Able to effectively communicate the benefits and value of a companies products or services to partners and potential customers.
  • Experience of professional presentations to customers either individually or in groups.
  • Experience of phone prospecting, and cold calling for leads.
  • Excellent communications skills to build relationships with potential new customers and to reinforce ones with existing clients.
  • A track record of selling high order value projects.
  • Experience of business development through cold calling and client meetings.
  • Strong telephone and business communication skills.


  • Strong decision making abilities.
  • Account management and active business development experience.
  • Able to quickly compile a detailed knowledge of the companies products and services.
  • Possessing the ability to motivate and lead a winning team.
  • Excellent report writing skills.
  • Strong time management and organisational skills.
  • Overseeing the recruitment of new sales and retail staff, as well as their training and induction.
  • Excellent attention to detail.
  • Constantly striving to outperform and lead by example.
  • An in-depth understanding of budgetary and fiscal responsibility.
  • Proven ability to quickly identify new business opportunities and markets.
  • Experience of managing both internal and external marketing teams.
  • Having the ability to think creatively, strategically and analytically.



Competitor analysis
Purchase & distribution
Presentation skills
Public relations
Demand planning
Project management
Product launch
vendor management
Account retention
Brand marketing



Sales assistant Furniture store 2006 – 2007
Telesales Kitchen suppliers 2005- 2006



Diploma in Professional Sales
Chartered Institute of Marketing (CIM) Advanced Certificate in Sales Management



Available on request.

Driving license: Yes
DOB: 1978
Marital status: Married




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