Maxine Curry
The Big Peg
120 Vyse Street
Birmingham B18 6NF
T: 0044 121 638 0026


Maxine has a passion for eCommerce, is commercially aware and is an expert in customer behaviour. She has the ability to develop and implement a solid ecommerce strategy that can drive a businesses online growth. Additionally, she is also very savvy in terms of content creation, organic search, paid search and the myriad of techniques required for driving traffic to a website. As you can see from her career record, she has a proven track record of working in a similar role and is well versed in using paid online promotional tools such as PPC and Facebook Advertising. In her current role she is responsible for leading and executing strategies in her area of expertise. On a personal level she is mature, responsible and not prone to making rash judgements or decisions. Right now, she is looking to join a company where the culture is based on professionalism in a friendly and cooperative environment.



ECOMMERCE MANAGER – Start Date – Present
Employers name – Location
Responsible for delivering a comprehensive digital marketing and e-commerce strategy whilst at the same time managing the daily operations of the digital marketing team.


  • Maximising sales across the company’s online product range.
  • Deciding where to place the call of action to purchase an item on the web page.
  • Spearheading different ecommerce projects across various departments.
  • Ensuring that the website delivers a great customer experience.
  • Planning ahead and having a comprehensive digital marketing plan for the current and next year.
  • Analysing previous marketing campaign results with recommendations for optimisations and strategy improvement.
  • Liaising with the inventory and purchasing teams for newly available stock to advertise.
  • Utilising web analytics to improve business performance.
  • Identifying areas for opportunity and improvement within the ecommerce section of the site.
  • Completing weekly and monthly reporting of key site KPI’s such as sales performance, conversion, traffic and average transaction value.
  • Developing effective ad profitable affiliate marketing programs.
  • Ensuring that any stored customer data is secure against threats from cyber criminals.
  • Ensure content for new products is uploaded on time and is 100% accurate.
  • Identifying best sellers.

JOB TITLE – Start Date – End Date
Employers name – Location




  • Have a scientific mind-set and like to test things out, so as to know exactly what is working and what needs to be improved upon.
  • Turning data into insights.
  • Developing financial and marketing plans that maximise unnecessary costs.
  • Consistently meeting set sales targets.
  • Not afraid to think outside of the box to get around a problem.


  • Have a knack for solving complex problems by breaking them down.
  • Strongly committed to her own personal development.
  • Tenacious by nature and not one to easily give up when the going gets tough.
  • Hard working by nature and always the last one to leave the office.
  • Proven background and solid experience using all social media platforms.



Product promotion
Driving sales
Customer satisfaction
Customer journey
Commercial performance
Analytical tools



University name  –  Degree details               Study Dates

College name      –  Qualifications                Study Dates

School name       –  Subjects / Grades          Study Dates



Available on request.



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