Your resume should be a sales pitch that sells you to prospective employers.

Having a well-written one is vital in a competitive space like sales were getting an interview is hard and winning a job is even harder.

It must be short but punchy and immediately highlight you as a suitable candidate who has a long track record of success. You can also use it to show of your communication skills by pitching yourself in highly sellable way. This will help to convince hiring managers that you are a master at marketing who will also be good at selling their company’s products and services.

The aim of a resume is to get people interested in you enough to get shortlisted for a job and invited to an interview. After reading your resume, a potential employer should have a good understanding of you career history, skill sets and future potential.

On this page we this page we have brought together all the resources you need to write a resume that shows you as a result driven individual who always over achieves.


How to write a Sales Manager resume

A Sales Manager resume has to be more than just be a laundry list of everything you’ve done in your career. At all costs avoid boring the reader with information overload. Instead, produce a document that shows you have the personality, drive and ambition needed to not only assemble a winning team but also lead them to increasing revenue and profits.

In it include you most relevant work history, achievements, competencies, education, training, certifications, awards, and even extracurricular activities.

Ideally you should target it at the vacancy you are applying for. This will vastly improve the effectiveness of your job search efforts. Do this by writing one that matches the employer’s requirements. All of this is not as hard as it sounds, as you can get all the content to include in the job advert.

It’s also important to note that how you present your resume is just as important as what you write in it. Go for an easy to read, organised design where key information is easy to find. Include lots of white space that breaks blocks of text up and makes a page easy to scan.


Sales Manager resume layout

Never send in a disorganised resume that has information all over the place.

This is because a recruiter spends as little as 10 seconds scanning your application looking for relevant information. If they can’t find any, they will just move on. In essence a simple quick glance may decide your future. Remember that hiring managers typically go through 100’s of candidates and piles of CVs, all in within a limited time period.


Make it easy to scan and read

Do this by using an organised chronological format where sections are clearly labelled and listed in order. As readability is vital, only use fonts that are easy on the eye.

Here is the layout of a chronological CV, with all the information in them arranged by date order:

  • Name and contact details
  • Personal profile
  • Career history
  • Skill sets
  • Educational qualifications
  • References


First impressions count, especially in the world of recruitment. Meaning if your resume looks good, it’ll get results.


Sales Manager Personal Summary

Also called a professional statement it sits at the top of your CV and is an introduction to your resume. As it’s the first thing that recruiters will read, it’s one of the most important parts of your resume.

Write a compelling sales focused one by starting with a strong sentence that introduces you as a perfect fit for the position. Then get straight to the point and convey who you are and why you are the best person for the job by highlighting your most relevant strengths, experiences, and achievements.



Mention the name of company you are applying as well as their industry, products, and services. This demonstrates that you have taken the time to research their operations. It also makes your application more personal and shows that you are not using the same cv to apply for 100’s different jobs.



“I come to you as a highly motivated and proven Sales Manager who has over ten years of experience of overachieving targets in the ………. industry. As per your requirements I have a consistent track record of increasing departmental sales. I have noticed that ………… (company name) has recently started marketing …………… (product), I must point out that in my current role I increased market share of this exact product by over 40% during a twelve-month period.

Being a result orientated individual, I am always the first to arrive at the office and the last to leave. Furthermore, you can rely on me to set an example to others in professionalism, manners, language, work rate and dress code. I am a firm but fair manager, who rewards success, but who is not afraid to discipline under performers.”

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Sales Manager work duty examples

  • Being the eyes and ears of the company in the search for profitable new business.
  • Working closely with the colleagues and the Sales Director to prospect, pitch and close new business.
  • Actively involved in the day to day management of key client accounts.
  • Maintaining cordial contact with clients through regular communication.
  • Converting potential new prospects into established customers.
  • Giving presentations to key decision makers and keeping the conversation focused on the benefits of a product or service.
  • Following up with potential new clients in a timely and professional manner.
  • Reviewing existing departmental effectiveness and making recommendations for improvements.
  • Attending industry conferences, press releases, exhibitions and expos to make contacts and drum up new business.
  • Mentoring the work of junior sales managers and dealing with any under performance issues.
  • Giving clients a positive buying experience they will not forget.
  • Implementing incentivised systems that reward good staff performance and competence.
  • Prospecting for new leads using a variety of cold calling techniques.
    Keeping senior colleagues updated on business performance issues, new initiatives and hitting targets.
  • Analysing sales figures and predicting future sales volumes.
  • Taking part in strategy meetings within the sales team.
  • Using the company’s existing client data base to find new customers.
  • Recruiting both junior and supervisory sales staff.
  • Identifying the training needs of individual members of the sales and marketing team.
  • Maximizing profitable revenue growth through the cross-selling and up selling of products and services.
  • Acting as a professional ambassador for the company at all times.


Sales Manager resume Skills

  • Account administration
  • Brand management
  • Budget control
  • Business administration
  • Client retention
  • Closing sales
  • Cold calling
  • Commercial operations
  • Competitor analysis
  • Customer service
  • Database marketing
  • Decision making
  • Delegating tasks
  • Direct marketing
  • Disciplining staff
  • Financial management
  • Hitting targets
  • Lead generation
  • Leadership skills
  • Marketing campaigns
  • Pricing strategies
  • Project management
  • Promoting sales
  • Sales administration
  • Sales pitches
  • Supplier negotiation
  • Team building


Key skills

  • Disciplined and can work to strict pre-designated action plans on a
    daily basis.
  • Ability to present and persuade in an articulate fashion.
  • Can prioritise and juggle multiple marketing projects within tight deadlines.
  • Improving efficiency and reducing operating costs whilst increasing productivity.
  • Not afraid to make unpopular decisions.
  • Find it easy to communicate with people from all social and cultural backgrounds.
  • Excellent communication skills and ability to present across all media.
  • Acting as part of a wider team to win business for the company.
  • Experience of successfully operating within highly competitive markets.
  • An expert at critically assessing ideas and proposals.


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